In 2021, Rooted Plant Co. bloomed into the heart of Kearney, transforming the passion of co-owners Abbie and Diego into a thriving local business. Nestled at 203 E 25th St., this plant haven is much more than a shop; it’s a community where plants and people grow together.
Rooted Plant Co. began as a backyard greenhouse filled with propagations, nurtured by Abbie while her husband, Diego, served in the Marine Corps. What started as Facebook sales quickly grew into driveway plant sales, attracting a loyal customer base. Soon enough, their dream of owning a storefront came true, and they poured their hearts into renovating their current space—with late-night podcast sessions and a lot of DIY love.
Rooted Plant Co. stands out for its unique offerings like repotting and plant doctoring services, drawing plant enthusiasts from cities far beyond Kearney. Abbie and Diego also craft their own plant spray and hand-mix their sustainable, peat-free soil blend, both of which are adored by customers. And did we mention their plant parties for kids and adults?
The magic of Rooted Plant Co. lies in their ability to build relationships with customers through a shared love of plants. They often hear stories from customers about how their advice has helped houseplants thrive, turning trial-and-error into flourishing greenery. This connection to the community is at the core of their success—after all, their customers from their home-selling days still stop by to visit the store.
Abbie and Diego emphasize the importance of shopping small and supporting local businesses. Every plant purchased supports their family and staff, helping keep the heart of Kearney’s small business scene alive.
To learn more about Rooted Plant Co. or to plan your next visit, check them out online at rootedplantco.com. Let’s keep Kearney growing, one plant at a time!
-Kelsey Anderson, Downtown Coordinator
